Bulova’s history stretches back to 1875 and the brand is now part of Citizen Watch Co.
Because it sits between entry-level brands like Seiko and premium Swiss brands such as Longines or TAG Heuer, Bulova is often classed as an affordable to mid‑tier brand.
The watches below are ranked by buyer’s popularity and reflect the breadth of the company’s catalogue.
#1: Bulova Lunar Pilot
Price: 695 USD, Case Diameter: 45 mm, Weight: 160g
This watch recreates the Bulova chronograph worn on the moon in 1971 during Apollo 15.
Its high-precision quartz movement and NASA story make it one of Bulova’s most legendary pieces.
#2: Bulova Devil Diver (Oceanographer)
Price: ~600 USD, Case Diameter: 44 mm, Weight: 180g
First launched in 1972, it earned the “Devil Diver” nickname thanks to its 666-foot depth rating.
The bold orange dial and retro cushion case give it instant vintage charm.
Watch a Review on YouTube – See More Dive Watches
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#3: Bulova Frank Sinatra Collection
Price: ~500 USD, Case Diameter: 40 mm, Weight: 120g
Created as a tribute to Sinatra’s timeless style and his ties to Bulova in the 1950s.
Its Art Deco cues and elegant dress watch design make it stand out in the lineup.
#4: Bulova Super Seville
Price: ~500 USD, Case Diameter: 37.5 mm, Weight: 125g
Launched in the late 1970s, the Super Seville was Bulova’s take on the classic Rolex Day-Date, complete with day and date windows. What makes it special is its vintage charm. You get that President-style look and wrist presence at a fraction of the Swiss price.
#5: Bulova Jet Star
Price: 595 USD, Case Diameter: 40 mm, Weight: 130g.
This is a revival of Bulova’s funky 1970s designs with a modern high-performance quartz movement. Its colorful sunburst dials and cushion case design make it a bold everyday option.
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#6: Bulova Sutton
Price: ~400 USD, Case Diameter: 43 mm, Weight: 150g
The Sutton line harks back to Bulova’s mid-century dress watch roots.
Its open-heart skeleton dial and automatic movement make it both classy and mechanical.
#7: Bulova “We Are All Here”
Price: 400 USD, Case Diameter: 42 mm, Weight: 145g
A modern revival of Seiko’s first dive watch with clean vintage lines.
It’s compact, versatile, and one of the most praised reissues to date.
#8: Bulova Surveyor Skeleton 97A175
Price: ~400 USD, Case Diameter: 42 mm, Weight: 135g
This watch channels vintage Bulova styling while showing off its movement through the skeleton dial. Its rose-gold case and open mechanics make it a standout dress watch.
#9: Bulova Wilton GMT
Price: 875 USD, Case Diameter: 43 mm, Weight: 155g
The Wilton GMT uses Miyota’s “true GMT” automatic caliber, a big step for Bulova in 2022.
Its world-timer look and accessible price make it one of the best affordable GMTs out there.
#10: Bulova Racer Chronograph
Price: ~400 USD, Case Diameter: 42 mm, Weight: 140g
The Racer pays tribute to Bulova’s automotive racing ties from the 1970s.
Its bold tachymeter bezel and sporty chronograph pushers make it pure retro fun.
Where Does Bulova Rank?
Bulova sits right in the mid-tier sweet spot. It’s a step above fashion brands like Fossil, but not in the luxury league with Omega or Rolex. Think of it as the watch you buy when you want history, quality, and style without blowing your savings.
Conclusion
Bulova makes watches that are fun, reliable, and packed with heritage. Whether you’re into space history, vintage divers, or sleek dress pieces, there’s a Bulova that fits the bill and your budget.
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